May 12, 2010

Service Design Innovation - Disney Edition

This video is worth watching.

Disney continues to be on the forefront of creating interactive experiences. Magic play floor, undersea magic restaurant - eating with "Crush",  virtual portholes, enchanted art all take aspects of the aesthetic or environment design and turn them into something that adds to the experience.  With the virtual port hole they are able to take an undesirable room and make it popular.  The art is more than just a picture on the wall, it is a game.  The wall at the restaurant is alive.

Anybody up for a cruise?

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